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Launch Point Events

Audio Visual · 4 min read

What Is IMAG? Image Magnification Explained

IMAG stands for image magnification: live camera video of the stage shown on large screens so people far from the stage still see faces, instruments, and expressions.

How IMAG works

One or more cameras capture the stage. A video switcher selects the shot, and the result is sent to screens or projectors around the room or site. Operators control camera framing and cuts, often alongside slides or graphics.

When your event benefits from IMAG

  • Large rooms or outdoor crowds where the back rows are far from the stage
  • Keynotes and panels where audiences want to see the speaker
  • Concerts and festivals with multiple stages or wide audiences
  • Worship services and ceremonies in large spaces

What to plan

Decide how many camera positions you need and where they can sit without blocking sightlines. Tell your AV provider about lighting, since cameras need adequate light on subjects. Confirm whether you also want to record or stream the event, which may need extra equipment.

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